Discovery & Analysis We conducted research to understand the company’s business objectives, target audiences (agencies, advertisers, local businesses), and competitors. Insights helped define content structure, key messaging, and visual style. Information Architecture & Wireframing Developed a complete site map and low-fidelity wireframes, defining sections for services, company story, audience data, and case studies. Navigation and content flow were optimized for clarity and ease of use. Visual Design & Prototype Created a clean, professional UI in Figma that aligned with Ponto Visão’s brand. Visual hierarchy, typography, and interactive elements were designed for usability and engagement. Interactive prototypes allowed for early feedback and refinements before development. Implementation & Testing Delivered detailed design specifications to developers. Oversaw responsive implementation across devices and ensured usability, clarity, and accessibility. Tested navigation, content readability, and interactive components to confirm they met user and business needs.